La Croissanterie is a leading player in its market with annual revenue of €100 million and 250 restaurants across mainland France, but also in French overseas territories and Africa. The group now manages a third of La Croissanterie's restaurants directly, and is also working with major partners (oil companies and contract catering groups) to grow its franchise business, particularly in busy travel areas (motorway services, train stations, airports etc.). La Croissanterie is intended to be a mass-appeal, affordable brand, offering a comprehensive range of products for all times of the day, and operating a number of different retail formats.
The aim of the transaction is to continue developing the chain, a process started by founder Jean-Luc Bret and continued by Marie-Pierre Soury, who has replaced him as chairman. Crédit Mutuel Equity (formerly CM-CIC Investissement) is giving the management team greater resources with which to seize new growth opportunities, both in France and internationally.
- Investor
-
Crédit Mutuel Equity
- Frédéric Plas
Managing director
frederic.plas@creditmutuel.fr - Badri Ben Grine
Senior principal
badri.bengrine@creditmutuel.fr
+33 (0)1 53 48 52 86 - Sandrine Olive
Senior associate
sandrine.olive@creditmutuel.fr
+33 (0)1 53 48 52 89
Investor advisors
- Legal counsel: Agilys Avocats (Pierre Jouglard, Baptiste Bellone, Carolle Thain-Navarro),
- Financial due diligence: Deloitte (Cécile Remy, Alban Cabanis)
- Legal and workforce-related due diligence: Agilys Avocats, Dentons (Julie Caussade, Emmanuelle Van Den Broucke)
- Strategic due diligence: Bento (Anne-Claire Pare), Brand Shake Up (Laurent Herlin)
- Financing: Canaccord Genuity (Denis Vidalinc, Brieuc Jamain)
Financing
- Céréa (Fabrice Vidal, Marjorie Manet, Alexandre Dust)
- Frédéric Plas
- La Croissanterie
-
- Marie-Pierre Soury
- Jean-Luc Bret
Management advisors
- Lamartine Conseil (Olivier Renault, Agathe Fraiman)
- Gatienne Brault & Associés (Gatienne Brault)
Vendor
- Pragma Capital
- Jean-Pierre Creange
Partner
jean-pierre.creange@pragma-capital.com
+33 (0)1 58 36 49 50 - Gilles Gramat
Partner
gilles.gramat@pragma-capital.com
+33 (0)1 58 36 49 50
Advisors to the vendors
- M&A advisors: Natixis Partners (Bruno Stern, Valérie Pellereau, Simon Le Guillou)
- Legal counsel: Weil Gotshal & Manges (Frédéric Cazals, Pierre-Alexandre Kahn)
- Financial VDD: PwC (Arnaud Thibesart, Didier Sidois)
- Statutory VDD: Weil Gotshal & Manges, Wagret, HB & Associés, Christophe Petteti, Gatienne Brault & Associés, Renaudier & Associés
- Strategic VDD: LEK (Rémy Ossmann)