La Croissanterie

The combination of the La Croissanterie, Maison Pradier and Roberta chains creates a unique platform of brands in the French fast-food sector, taking the group's total revenue to almost €150 million from 330 restaurants.

La Croissanterie is a pioneer of French-style fast food and one of the leaders in its market, with a wide-ranging and popular product range that attracts more than 100,000 customers per day. The La Croissanterie chain generates annual revenue of almost €120 million. Its network has doubled in the last six years to more than 300 restaurants across mainland France, but also in French overseas territories and Africa.

The Rush group was created in 2011 when David Lascar acquired Maison Pradier, a high-end artisanal baked goods, ready-meal and restaurant chain that will celebrate its 160th anniversary in 2019. Maison Pradier's traditional know-how is supported by a central kitchen where its products are made, and it currently has 20 restaurants in central Paris as well as in major train stations and airports. In 2014, the Rush group expanded its offering by acquiring Roberta, which specialises in Italian cuisine and now has four restaurants in Paris including a concept "Roberta Caffè" in the Gare du Nord. The group also has a B2B meal delivery service (CDevant) and a catering business that handles almost 600 events per year.

These three brands are now under the same roof within the Le Goût du Naturel (LGN) group. They are an excellent fit in terms of product range, market position and locations, allowing the group to meet the needs of all customers and the expectations of its major licensors, particularly in travel retail areas (train stations, airports and motorway service stations).

The transaction was supported by the LGN group's financial investors, long-standing shareholder Crédit Mutuel Equity (formerly CM-CIC Investissement) and Gimv, which are reinvesting almost €10 million in this ambitious project, along with Céréa Partenaire as Mezzanine Lender. Marie-Pierre Soury is now Chair of the LGN group, while David Lascar retains his role as Chair of the Rush group and is now CEO of LGN, in charge of the new group's development.

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